Who We Are

We are an independently owned sports drink based in Queens, New York. It was founded in 2011 by Lance Collins, founder of Fuze Beverage and NOS Energy Drink, and Mike Repole, co-founder of Energy Brands, vitaminwater, and Smartwater. In March 2013, Kobe Bryant purchased a large stake in the company, joining the Board of Directors and becoming the third largest shareholder.

BODYARMOR Super Drink provides superior nutrition, superior hydration, and superior taste. These delicious beverages are formulated with a combination of proprietary blends and coconut water that work together to protect, prevent and hydrate. What makes BODYARMOR a Super Drink? For starters, this delicious beverage has over twice the amount of electrolytes than the leading sports drink. BODYARMOR also contains 100% of your daily Vitamins A, C and E, and is packed full of healthy antioxidants. All that super nutrition and super hydration, and deliciously refreshing too. These beverages are perfect for on-the-go, while working out or any time of day! BODYARMOR is all natural, gluten free, kosher and has no artificial colors or flavors. We are proudly produced in the USA, and our bottles are eye-catching, easy to hold and take with you!