BodyArmor Sports Drink takes direct aim at longtime industry leader Gatorade in a new set of advertisements set to air beginning Wednesday night.
Darren Rovell of ESPN.com reported the new commercials, which NBAlegend Kobe Bryant wrote and co-directed, feature the Houston Rockets’ James Harden, New York Knicks’ Kristaps Porzingis, Los Angeles Angels’ Mike Trout and Dallas Wings’ Skylar Diggins-Smith.
The ads conclude with the tagline, “Thanks Gatorade. We’ll take it from here.”