A new sports drink has stormed onto the scene.
BodyArmor made its presence well known the past month with its sponsorship of the NCAA Men’s Basketball Tournament and a commercial featuring Los Angeles Angel Mike Trout and Indianapolis Colt Andrew Luck.
It’s been a relatively quick road to prominence for BodyArmor, which — while it launched in late 2011 as a “premium, better for you sports drink” — truly rose in prominence after Coca Cola acquired a minority stake in the company last year. The acquisition made Coca Cola the second-largest stakeholder in the sports drink company and gave Coca Cola a sports drink to position as a premium brand above its other sports drink, Powerade.