Coca-Cola Co. is buying a stake in BodyArmor, the sports drink startup backed by Kobe Bryant and other athletes, marking the latest attempt by the beverage giant to break Gatorade’s lock on the sports market.
Coca-Cola Co. is buying a stake in BodyArmor, the sports drink startup backed by Kobe Bryant and other athletes, marking the latest attempt by the beverage giant to break Gatorade’s lock on the sports market.